Organisational Background

Storylab Creatives Pro is a dynamic Sierra Leonean multimedia organisation dedicated to using creativity and technology as catalysts for social transformation. Founded with the belief that stories can shape societies, the organisation harnesses the power of film, photography, social media, and digital innovation to amplify local voices, challenge stereotypes, and inspire collective action toward justice, equality, and sustainability.

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Climate Change Communication and Environmental Justice

Goal:

To make climate change real, relatable, and actionable for communities and policymakers through visual
storytelling and public engagement.

Food Security and Sustainable Livelihoods

Goal:

To use media and storytelling to advance food sovereignty, celebrate local agricultural innovation, and
advocate for resilient, inclusive food systems.

Civic Education, Governance, and Social Accountability

Goal:

To strengthen citizens’ understanding of their rights, responsibilities, and participation in governance
through creative and engaging multimedia education.

Land Rights and Community Empowerment

Goal:

To amplify the voices of rural and indigenous communities in land governance and ensure that land rights
are protected, transparent, and inclusive.

Thematic Areas of Focus

The organisation has Four Thematic Focus Areas

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Storylab Creatives Four Year Growth Plan (2025–2028)

Key Goals:

• Establish the brand identity and digital footprint.
• Set up a basic operational studio.

Key Goals:

• Expand audience engagement and technical capacity.
• Establish a semi-professional production studio.
• Diversify funding streams.

Key Goals:

• Achieve national visibility and cross-district programming.
• Fully operationalize Storylab Online TV.

Key Goals:

• Position Storylab as a regional leader in creative advocacy and social media storytelling.
• Scale operations through international partnerships and franchised creative hubs

Implementation, Monitoring & Sustainability

Storylab Creatives Pro will execute this strategy through participatory planning, strong partnerships, and adaptive management. A results-based monitoring framework will track social media reach, training participation, partnerships, and policy impact. Sustainability will be ensured through hybrid funding models that include donor partnerships, commissioned productions, media services, and in the future establishing the Storylab Foundation.

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